Mom-and-Pops
We visited multiple mom-and-pop shops throughout Argentina. Although people in Northern Argentina use the bigger retail stores often, the mom-and-pops have a strong presence. We found that Coke product inventory was far superior in every shop we entered, and that the displays and coolers were likely to be Coke-centric. The bottlers were doing a nice job digging a deeper moat around their business while protecting it along the way.
Single-serving Coke product promotion
Cooler significantly increases sales
Outside Coke promotion at small mom-and-pop
Dowe inside of mom-and-pop
Lower-end neighborhood market
