Our Belief...

Our belief is that managers are unable to make well-rounded decisions without building their own full body of knowledge on a business. International and domestic travel is a critical component of our research, allowing us to conduct channel checks, tour company facilities, and meet with senior management. There is no substitute for being on the ground to assess how businesses are really performing compared both to their potential as well as to their competitors.

Plant and Store Visits in Tucumán

We visited this Arca bottling plant in San Miguel de Tucumán. The products move so fast through this plant that it is an open-air market that does not need climate control. On our drive through the Tucumán area, we saw a few rare ads for Pepsi, but Coke is definitely the dominant brand in the region.

Coke logo is incorporated even in the gate at the Tucumán bottling plant

Open-air warehouse has high velocity

Pepsi advertisements are less common in the region